Focused Impressions helps companies drive demand for products and services through their channel partners – local retailers, distributors, agents, sales reps, dealers, VARS, and franchisees. We make it easy for corporate marketers to execute marketing efforts at the local level by providing an easy-to-use, automated, and repeatable all-in-one distributed marketing platform.
Our flagship product, FocusPoint, aggregates marketing content and vendors in one place and streamlines the process of executing campaigns using this content across all communication channels: email, social media, print, direct mail, newsletters, and mobile. With FocusPoint, channel partners can quickly access brand-approved advertising, print materials, interactive, social media, video and promotional products and create integrated, customized marketing programs on the fly to suit local needs.
The Problem We Solve
Too often, channel partners have a difficult time managing the complexity of local marketing. They don’t have easy and immediate access to branded materials and need to use a variety of vendors to develop materials for local campaigns. It is an outdated and cumbersome manual process that wastes time and squanders marketing dollars. Corporate marketers don’t have an easy, scalable and timely way to distribute branded materials and marketing campaigns to support selling partner’s local marketing efforts. They have no way to measure partner engagement or campaign effectiveness. With FocusPoint, corporate marketers and their affiliates now have a single and simple interface to create, manage, schedule, distribute and track powerful marketing campaigns, from any device, using the vendors of their choice.
Get in Touch
PO Box 990046
Boston, MA 02199