Prior to founding Focused Impressions, Craig enjoyed a 32 year sales career at UARCO and Standard Register where he held a progression of executive positions and managed the largest portfolio of financial services clients in the company.

Recognized as a creative thinker and innovative problem solver, Craig is a pioneer in e-procurement solutions and passionate about simplifying and optimizing marketing processes through technology on behalf of both large and small enterprises.

Understanding that most distributed marketing solutions were built to meet the needs of providers, Craig set out to build a platform based on optimizing the user experience, increasing channel engagement and thereby growing revenue. Craig received a BS in Marketing from Boston College.