The term distributed marketing refers to the process of creating marketing
campaigns or assets at corporate that can be customized and/or co-branded at the local level to generate demand.
Who Uses Distributed Marketing?
Distributed marketing is primarily used by two types of organizations. The first is large organizations that have a geographically dispersed sales and marketing organization. The second is brands that sell their products and services using partners such as local retailers, distributors, agents, sales reps, dealers, value added resellers, and franchisees.