FOCUSPOINT

Connect

Your Entire Channel Marketing Ecosystem

What is Distributed Marketing?

The term distributed marketing refers to the process of creating marketing

campaigns or assets at corporate that can be customized and/or co-branded at the local level to generate demand.

Who Uses Distributed Marketing?

Distributed marketing is primarily used by two types of organizations. The first is large organizations that have a geographically dispersed sales and marketing organization. The second is brands that sell their products and services using partners such as local retailers, distributors, agents, sales reps, dealers, value added resellers, and franchisees.

Features

FocusPoint is an all-in-one distributed marketing platform that connects corporate marketers, vendors and channel partners to deliver personalized, multi-channel marketing programs to their local markets.

Cloud-based FocusPoint makes it easy. By having all marketing activities centralized and connected, you can easily engage with your channel, create local demand for your products and services, and measure the results of your efforts.

Drive Channel Sales. Increase Partner Engagement.

With FocusPoint, you can grow your channel demand faster, develop long lasting relationships with your partners, and close deals — from anywhere.

Connect Vendors & Partners

Personalized Storefront

Corporate marketers and channel partners can each customize their own storefront uniting all of their vendors and resources under one portal.

Branded Asset Library

Make it easy for your partners to find the exact items they need from your asset library by keeping all of your branded assets in one place. Guarantee your partners are always using final, approved versions of your digital marketing assets.

Mobile Friendly

Designed with mobile in mind, FocusPoint allows users to easily access and manage marketing communications from any device at a moment’s notice.

Works with Existing Systems

FocusPoint easily integrates into existing systems so that you can easily leverage all the tools and functionality of all your systems without having to hire technical staff to do it.

Multilingual Materials

Language barriers are no longer a problem when targeting diverse audiences with the FocusPoint translation tool. Your affiliates around the world can effortlessly view the site and products in their own language and customize campaigns through the platform at a local level.

Engage with Partners

Partner Wallet

Streamline funds administration and increase channel partner engagement with the Partner Wallet. Co-op funds can be easily used on pre-approved marketing campaigns with complete visibility to the usage and results of every dollar.

Content/Order Approval Routing Via Email

FocusPoint streamlines both content and order approval routing directly through the approvers email. The approver is never required to log into the site to approve, reject and add comments.

Online Chat

Provide instant help and advice to your channel partners with online chat. Online chat allows you to answer questions instantly for better partner engagement.

Partner Surveys

Surveys solicit specific feedback from your partners and helps corporate marketers refine their programs and keep their fingers on the pulse of their markets.

Asset Reviews

User reviews on marketing assets provide valuable feedback. Corporate marketers can then evaluate the asset, revise it to be more effective, or use it again in new campaigns.

Ask a Question Forums

Channel partners can be directed to the “Ask a Question” forums within the portal. Forums are a good place to receive a range of opinions, experiences, and provoke discussion among both corporate marketers and local partners.

Gamification

FocusPoint’s gamification mobile app adds gaming elements to increase engagement and drive improved results with internal and channel sales and marketing teams.

Create Local Demand

ReadyToGo Campaigns

With ReadyToGo Campaigns, you can offer your ecosystem customizable packages that integrate different assets and marketing channels with one-click execution.

Automated Marketing Programs

Give your partners the opportunity to opt-in to automated demand-generating campaigns from corporate. Offer your channel partners email, direct mail and social marketing programs that run automatically.

Campaign Scheduler

By presetting campaign materials, dates and addresses your channel partners won’t have to worry about missing important dates and deadlines for new demand-generating campaigns.

Triggered Communications

Set-up workflows that trigger automatic personalized communications based on date, event, or behavior to nurture leads and foster brand loyalty.

Easy Kitting

Using point and click, easily package promotional literature, product samples, instructional packets, display materials, welcome kits, new product launches, dealer and franchisee supplies, for events and campaigns.

Intelligent Campaign Builder

Using pre-built templates, FocusPoint guides marketers as they build campaigns and makes smart suggestions based on the answers submitted.

Make Informed Decisons

Powerful Analytics

FocusPoint offers a powerful reporting suite for every aspect of your local marketing programs. We record every interaction with your partners and with their customers and give you the tools to see what campaigns are working and what is not- all in one platform.

User Dashboard

User Dashboards track users new and old, how they access the site (mobile, laptop), the average session length, and site visits.

Store Dashboard

The Store Dashboard tracks assets and campaigns in the personalized storefront. You can see what is being looked at, searched on, ordered and/or downloaded by user.

Email Dashboard

The Email Dashboard the effectiveness of email campaigns and measures open rates, click through, bounces and opt outs.

Benefits

Check out the top benefits for corporate marketers and channel partners

Corporate Marketers

Connect your entire channel base – You can now enable your global channel base who previously had little or no support

Drive Growth – Get all your channel partners to continuously generate their own leads using proven programs

Measure Everything – Get visibility into every marketing activity

Stay in Control – Maintain brand integrity

Stronger Partnerships – More partner engagement means more revenue

Channel Partners

Generate Leads – Give sales new leads

Integrated – FocusPoint integrated into your existing systems

Zero Cost – Partners use the platform for free

Easy-to-Use – Get what you need, when you need it

Local Customization – Add your local vendors to your portal and customize communications, assets, and activities for your local audience

Analytics

Measuring and analyzing the performance of your campaigns and initiatives is fundamental to good channel marketing; it lets you know what is happening in your channel, calibrate how you’re doing, learn what works and what doesn’t, and optimize future efforts for maximum impact. FocusPoint offers a suite of reports and dashboards that can be accessed on-demand, allowing you to monitor the utilization and effectiveness of your programs 24/7. Dashboards are available to provide a high-level view of your progress and more detailed reports are available for a deeper dive.

User Dashboard

The User Dashboards track users new and old, how they access the site (mobile, laptop), the average session length, and site visits.

Store Dashboard

The Store Dashboard tracks assets and campaigns in the personalized storefront. You can see what is being looked at, searched on, ordered and/or downloaded by user.

Email Dashboard

The Email Dashboard tracks the effectiveness of email campaigns and measures open rates, click through, bounces and opt outs.

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