Over the past half century, Triple S Sporting Supplies has grown from a mail order fishing and hunting supply store run out of the basement of a family home to a wholesale fishing and tackle merchandise dealer with a global presence, offering more than 22,000 products from 400 different manufacturers to both “mom and pop” stores and “big box” retailers, alike.
The growth of the company, and changing customer habits, necessitated a transition from printed catalogues to an online presence that showcased the breadth of their products. Triple S made that leap in 2007 when they chose an SAP Business One implementation as the foundation of their evolution into a digital company. In 2014, Triple S took the next big step in their evolution when they offered online ordering for the first time, and even integrated a smartphone app into their customer service offering, which allowed for scanning of UPCs for rapid reorders and, in the process, became an early adopter of the “electronic transaction” concept.
As Triple S continued their upward trajectory, their customers’ expectations related to both service and experience evolved. It was only a matter of time before the legacy catalogue company sought out an e-commerce solution that could solve their needs of today – and tomorrow.